Are You Guilty of Interruption Marketing?
You muted the commercials on the TV last night because you were fed up with interruption marketing. Ditto if you went through your mail to find most of it is...

Emotional Marketing - Stimulate Your Prospects into ...
The secret is creating low cost advertising that compels customers to come to you. Using a simple system of direct mail letters, postcards, email and low cos...

Good Marketing Is like A Bad Habit
You know those bad habits we get. Like raiding the chocolate biscuits during late night TV shows. Or slouching we when we sit.

How to Market Your Home Business
Marketing, as contrasted with advertising, is a long-term enterprise. It takes a substantial amount of time compared to other efforts but is likely the most ...

Marketers: Are We Getting Dumb?
Good morning, you fellow marketers! Well, you do not have to give me that look, there is always a morning coming up somewhere (what a cheap cliche! ) Have yo...

Marketing: What You Really Need Vs. What You Think Y...
Clients approach me all the time saying, “Tell me what I need to do to market my services. ” I ask, “What do you mean? ” They say, “Tell me how to blog/podca...

Micropersuasion - Get The Biggest Bang for Your Smal...
"How the heck can my little local gym afford to buy an ad on TV? " I got this question yesterday from a nice lady that works for a web development company. T...

Niche And Grow Rich
Unless you've been living under an Internet rock, you've probably heard the buzz about Niche Marketing. Right now it's the hottest marketing topic online. Is...

Successful Marketing for Introverts
In my experience I have seen many levels of introvert and extrovert. Let me share some of my own. * Invite me to a party -- I'd rather have a root canal * Ha...

What Market Research Will Tell You
What can you learn from having conducting effective market research? Know your customers – Market research will help you better understand your customers in ...