8 Myths about Online Marketing
8 Myths About Online Marketing 1. Hit = Sales You got hits; is Not the same as you got sales! Generating traffic or hits to your websites is the priority for...

Internet Marketing - A Maze in A Haze?
Internet marketing, website marketing, call it what you will, can be a bit like a maze. You charge off down one route. Dead end.

Is Your Marketing Missing The Cookie Factor?
Is your marketing pouring some serious money down the drain, because you don't have a cookie factor? Just what the heck is a cookie factor anyway? And, how c...

Marketing in The Good Ole' Summertime
Marketing in the Good Ole' Summertime Ah, summertime. It can be the most creative time to plan and implement marketing promotions. Living in Florida as I do ...

Marketing Is A Long-term Investment
"Dig your well before you're thirsty" is the title of a wonderful book by Harvey Mackay. It is smart advice for investing your money, "Save your money before...

Marketing – like A Game of Chess
Have you started thinking about your Valentines Day Promotion yet? It may sound like a strange question on the day before Thanksgiving but it really isn’t. W...

Marketing Operations Elevates Communications & Pr Pros
Is your marketing department taking advantage of MOM and MRM? Do you have BAM and DAM systems in place? Do you know how to measure NPV? Do you even know what...

Marketing to Today's "Distracted" Consumer
The average consumer today is exposed to a deluge of 1, 700 marketing messages during a single 24-hour period according to recent advertising industry number...

Seven Low-cost, No-cost Marketing Ideas
For marketing to be effective--especially for small businesses and professionals--it's something you need to be able to afford, time-wise and resource-wise. ...

Weird Sells: Get Noticed on The Internet
What is weird? , well in the 21st century it's getting more and more difficult to define what is weird and what isn't. According to the dictionary one defini...