Design Direct Mail Postcards Back-to-front to Boost ...
Conventional wisdom says that the front of a direct mail postcard is for the picture and the back is for the address, stamp and a short message. But some sav...

Direct Mail And The Real Estate Agent
For many agents, the most utilized forms of advertising and lead generation are former client contact, which may or may not lead to referrals for new busines...

Direct Mail Catalogs & Brochures: Write Captions Tha...
Many prospects skim through catalogs and brochures, glancing at the photos and reading the accompanying captions only when a particular image arouses their i...

Has The Internet Killed off The Direct Mail Baron?
Has the Internet Killed Off the Direct Mail Baron? Over the past 30 years, direct mail has been responsible for generating vast amounts of money for business...

Increase Your Direct Mail Response Rates with Freebies.
Although it may seem counterintuitive, giving something away at no charge can lower your cost per lead. That’s because offering a freebie usually increases y...

Paper Direct Mail Is Not Dead
I recently witnessed a conversation about the “death” of paper direct mail due to the “life” of web presence and blogs. I’m not exactly sure why, but someone...

Redirecting Your Mail When You Move
Have you recently moved into a new apartment? Wonder why your mailbox is empty? Did you remember to redirect your mail? It's difficult to remember all of the...

Your Direct Mail Sales Letters Must Differentiate You
For two winters I heated my house with an old fashioned woodstove. I learned the art of reviving a bed of dying coals each chilly winter morning, adjusting t...

Postcards: Simply Amazing!
When you are going to hold an important event, whether for business or personal reasons, using postcards is an effective means to promote such occasion. Asid...

Your Newsletter Marketing Strategy: Five Things to C...
Sending out a monthly newsletter takes a good deal of effort. You need to determine your goals and how to measure them, prepare your mailing lists, develop c...