poor service has become the norm. " Customer service is a vital part of your marketing mix. After spending time and money to draw prospects to our products and services then have a customer-service break down at the point of deliver can destory your bottom line and your reputation. Large brick and mortar businesses are some of the worst at customer services, but many e-commerce sites are also lacking;
3. Slow answering email inquires.
2. Asking for to much personal info to make a simple sale.
1. Burying relevant information ten pages deep.
André Bell, _http://www.economicbooster.com_ (http://www.economicbooster.com/) author, speaker and business consultant, sums it up best, "Most people look at what their competitors are doing to market their businesses and then simply imitate that, whether good or bad. "
"The best marketing approach resembles an octopus. An octopus is very effective at catching food with eight limbs. If the octopus loses one limb it may momentarily lose some of its strength and agility, but it adapts and continues on as an effective hunter and predator. " . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Robert Wardrick is host of Businesshood 2005 http://www.robertwardrick.
