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If you are a part of one of these programs, then you know that the only way to distinguish oneself is to "take that next step" when it comes to customer service and support.
However, there are different levels of customer service and support, especially when it comes to affiliate programs.
I have found that many affiliate programs are "Passive" in their support. What I mean is that they will give out their support materials (redirect web pages, banner links, marketing materials etc. ) ONCE, and then just sit back and let the affiliates do the work from that point on.
For a new affiliate member, this approach is about as appealing as being thrown into the deep end of the pool without knowing how to swim. I suggest that the only way to provide PROPER member support is to take an "Active" role in new members' development.
What do I mean by "Active"? Simply this -- when you have new members join your program, you need to be giving them support and advice CONSTANTLY, rather then on just a one-time basis.
Here are a few examples of some "Active" features that a good affiliate program should have:
* Forums and discussion boards -- with these a new member can get up-to-date information from other members and experts in the field. It's also a great way to let members share experiences and "war stories" with each other.
* Weekly Conference Calls or "Power Brief" meetings -- When members know they can get updates about the company, or ask questions of the company, they will feel much more secure. They will also feel more like they are an important part of the company (which, of course, they are! ).
* Updated information, marketing materials, and web content -- it's important that members don't feel like they are getting help just once. Rather, they should know that help is always available. By sending out new materials on a constant basis, member will know that they are being cared for by the program.
A lot has been written about customer service and support. Even if you think you have good customer service now, you should take a step back and see if your service is as ongoing as it should be.
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