Joint ventures are partnerships created with other reputable business people that create a win-win situation for not only you and the person you partner with, but also your customer!
A great example of a joint venture that can be used to double the size of your opt-in subscribers overnight, is to partner with another publisher who publishes a newsletter for a related, but not competing, product or service as yours. This is called co- registration.
Here's how you do it. Create a subscription page for your newsletter. Once the visitor subscribes to your ezine, have them automatically forwarded to a 'Thank You' page that offers your partners ezine along with a recommendation. The recommendation will greatly improve the response you get so give your partner a good one.
Now all you have to do is have your partner do the same thing. Provided you are both generating approximately the same amount of new subscribers per day, you will DOUBLE your subscription rate!
This technique can be done with simple programming or the use of a pop-up window. You can find the script for a pop-up window at: http://wsabstract.com/popwin/index. shtml. To see a sample of how I use this technique check out: http://www.jokeboy.net You will notice, I have modified the technique a little to suit my needs. What I have done is forward the subscriber to my content-related, ezine subscription page, where other publishers pay me to collect thousands of subscribers for them every month. To learn more about this service visit: http://www.listopt.com/lbsignup.html.
The second type of joint venture is in the form of a personal endorsement that each partner sends out to his respective ezine readers. This technique will yield you amazing results.
What you want to do is work out a deal with your joint venture partner whereby you can offer his subscribers a special offer or discount for your product or service. By doing this, your partner wins because in the eyes of his readers he is making them an exclusive offer (and therefore, the subscriber wins too). Your partner may also reap the rewards of any referral fees you might give him. And you win because of all the new business that is generated for you for free!
Below is a sample of my latest joint venture endorsement letter that a partner of mine sent out to her entire subscription list. I in turn sent out a similar letter to my subscribers. The letter will give you a clear picture of how you can implement this technique right away.
******* SAMPLE JOINT VENTURE LETTER *******
Dear friend,
Why would a publisher of a Joke Ezine write to you about a subscriber acquisition service?
It's because I felt it was so important that you find out about The ListOpt List Builder Service. You know there aren't too many businesses nowadays that meet your expectations, let alone exceed them. But ListOpt Publications has done just that.
And that's why I wanted to personally introduce you to Glen Hopkins, the owner of ListOpt Publications.
For 4 years now, Glen has collected tens of thousands of opt- in email addresses for my ezine and has been an absolute pleasure to do business with.
And since I'm always on the look out for great deals for my valued subscribers, friends, and fellow ezine publishers, I asked Glen if he could let me do something special for you. After a bit of "friendly persuasion" he agreed!
So here's the deal: When you join The ListOpt List Builder Service and forward this letter to Glen, you'll get $5. 00 added to your account credit. I've attached information below so you could see what Glen has to offer.
Take a look at it and then contact Glen at glen@listopt.com right away. You'll be glad you did.
Sincerely,
Your Name
www.yourdomain.com
****** END SAMPLE JOINT VENTURE LETTER ******
Can you see the potential in doing something like this? I'm sure you can. So get you wheels turning and think of who YOU could create a profitable joint venture with, and set it up today.
Of course, if you are interested in creating a joint venture with me, please send your suggestion to glen@listopt.com. I am always looking for new business partners to multiply results with!
You have permission to reprint this article provided you include the following resource box:
Glen Hopkins is the director of ListOpt Publications Inc. If you're looking to build your newsletter subscriber base quickly, easily and inexpensively, visit http://www.listopt.com and learn what hundreds of other publishers are saying about ListOpt's amazing List Builder service.
