By Shahnaz Rauf
Expert Author
You have the deadliest sales letter, your USP (Ultimate Selling Proposition) is great, your inventory is ready, you have used all the right psychological triggers and everything is perfect. Okay. . .
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but where are the customers, what next?
1. Go and submit your site to the search engines you may use the services at http://www.worldsubmitter.com. Keep repeating every six to eight weeks.
2. Announce your site using a press release. Here are some free services:
- For website announcements submit at http://www.prweb.com/urlwire.php
- For other news worthy announcements submit freely at http://www.onlinepressreleases.com/cgi-bin/secure/prsubmit. pl
- http://www.prweb.com/register.php - Here you will have to register first.
- For announcements relating to new ebook or epublishing use http://ebookbroadcast.com/submit. shtml
3. Write a 300-600 word article describing the needs and benefits of your products (Don't make this sound like an ad – say if you are selling beauty products your article may be about skin care tips etc. ) Put your resource box at the end of the article, you may include some comment about your product line and post it for free publication here:
- Articles Digest free subscriptions are available at http://EzineArticles.com/
- Article announce writer and publisher exchange http://www.web-source.net/articles/
- Idea Marketers Library http://www.ideamarketers.com
- Making Profit Directory http://www.MakingProfit.com
- Free Content http://www.certificate.net/wwio/
4. Set up an affiliate program whereby you pay a percentage of each sale to the reseller. If you don't want to set up your own affiliate tracking software, you may use the excellent services of http://www.clickbank.com .
If you are able to offer a good percentage share (say 50% or more) you will be able to attract some of the top affiliates. Advertise for affiliates rather then actual sales of your products.
5. Go to the following ezine article directories, search out ezines relevant to your product line, subscribe to them, get their ad rates and do a targeted ezine blast. While you are corresponding with ezine owners about your paid ad placements, you may also invite them to join your affiliate program.
- http://www.newsletteraccess.com/ - http://www.ezine-universe.com/ - http://www.etext.org/index. shtml
6. Write a small informational booklet giving useful information relevant to your product; benefits of using your products, why your products are the best, any special bonuses/discounts to the users etc.
- Use this as your ebusiness card – anyone coming to your website can pick it up absolutely free without having to sign up to your mailing list.
- Encourage your visitors to distribute this booklet in any way they like.
- Put this booklet up on http://www.ebay.com for auction – yes you may start as low as possible. . . and put a link up to your website – this way you can redirect highly targeted traffic from ebay to your website.
7. Start a free auto-responder series course of interest to your customers – say if you are selling kitchenware, you may start a course titled "How To be the best chef in the world in 7 days or less" – here you may describe different cooking procedures/ recipes using specific appliances you stock in your inventory. At the end of each lesson you may offer a special time sensitive discount for the particular product you are promoting. . . And advertise this course everywhere.
8. Go to http://www.google.com and check out their adwords program – type in any keyword relevant to your product/website and search, besides the regular search results, on the top right hand corner of the page a few ads come up. You can get your ad up there for your most relevant keywords.
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