By Richard Martin
Expert Author
You own a website and you want more traffic. More traffic will lead to more sales and more ad revenue. The basic costs of a website, once it is finished, are small. All you need to do is get some more visitors. Pay per Click might not be economical for you in that 100 visitors at 10 cents a click is $10.
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If only 2 out of 100 buy your $1 product, you are losing $8 per hundred people. Next.
So, this is what you do.
First, sign up for the Free Link Exchange Coop at Digital Point. This is the best free deal going. It is a 'weight based' system. The more weight your site brings to the Coop, the more your ad is shown on the Coop Network. Amazing way of developing backlinks and getting advertising placement at the same time. As time goes on and you get more backlinks from other sources, your weight will increase. As your site grows in popularity you get more credit in the weight system.
Second, get an account at LinkSwapper. The service is free and it helps you get and manage a reciprocal link campaign. There are identical services to this that cost $20/mo, but this is the best deal because it is free always. If you are reading this, I'm sure you already know that search engines like sites with a lot of “backlinks” (links from other sites to yours). Word to the wise, the actual text of the link shouldn't be YourSite.com. Use one of your keywords in the text. If you sell DVDs by mail, the text of your link on another site should be “Comedy DVDs” or “Action DVDs”, not StevesDvdStore.com.
Third, Use a blog and write about topics related to your site. Put a static link to your site in the left hand column. Blogger is free and owned by Google. If you provide good content and update continually, it won't be long before the search engines spider your entire site – they'll be following it from the blog. Make sure and ping the blog to different search engines to hurry them along in the process.
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