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Afterall, you put your address and phone number in your city's phone book don't you? You put this information on your business card too, don't you? Think of your cyber presence the same way you do with your earth presence. Most people will be more comfortable ordering from a company that doesn't appear to be hiding behind the anonymity of the internet. An address may not be as important as a phone number as some businesses are home businesses and safety concerns may be an issue.
Please let your visitors know right up front - before they fill out forms - that your offer is good only in the USA (or wherever). As well, let your visitors know what currency your prices are in. This is especially important to Canadian visitors who are burdened with the "dollar that isn't worth a dollar". And speaking of forms. . . . please check them to make sure they work properly. Make sure you have enough characters allotted to all fields so that the user can correctly input a postal code or zip code, province or state etc. - And, if I spend a lot of time filling out your form, I expect the SUBMIT button to work! If you are using java for your forms, please check that it is compatible for both Netscape and Explorer.
TIPS ON EMAIL I get letters all the time from people claiming to have visited my web site, and then they go on to say that they have a great offer that is a perfect fit with my site. . . . Hmmmm. . . I don't think my dog Harpo (who has his own email address) is really interested in selling Golf Clubs! ! I have about 50 email addresses and the "harvesters" have a picnic when they get to my site! So my DELETE key gets a vigorous workout! And please - this is a MUST - have an easy REMOVAL system in place. Asking me to call a long distance number is not appropriate. Instead, have a special email address for removals. If you are not sending SPAM you won't be overwhelmed with removals. . . and if you are sending SPAM, then you deserve to have your mailbox filled to the brim!
TIPS ON SOFTWARE Please, please, please. . . . put the system requirements right up front! I'm a MAC user and nothing is more frustrating and disappointing to actually start downloading a great piece of software only to find out it is for a PC! And if you're not developing your software for MAC. . . just take a look at Apple's quarterly report - you'll see that Macs are gaining in popularlity. If you don't build it - someone else will!
IF YOU'RE SELLING SOMETHING Get a real email account. . . . and a real web site - a professional one with your own domain name. I'd be more inclined to take you seriously if you take your business seriously.
SPELL CHECK No one is perfect. . . . but at least take a few minutes to proofread your work. . . after all, if you claim to provide a great product or service and you have typos in your emails or web site. . . . well, it just blows your credibility as a professional. The biggest culprits I see are. . . . you / yours, their here
COMPATIBILITY Please check your pages in Netscape and Explorer! Tables work differently in each browser - incorrect coding can make your site virtually invisible in Netscape! And those CSS stylesheets with the very small type. . . sometimes I can't even see the "l"s on a Mac in Netscape and the type is so small that it is impossible to read. Please test your site on both platforms and with both browsers.
I hope that the information above will inspire you to check out your web sites and make any changes that may be necessary.
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